"Covered" – The Credit Union Umbrella

Joseph Stern

1924

This is a short video from the 1920s, created for the credit union movement, on "the little man under the umbrella." It's by Joseph Stern, the cartoonist, who also created at the request of Roy Bergengren the print version, "The Little Man Under the Umbrella," which for decades served as the logo of the credit union movement and its main organization, CUNA. It's one of the great thrift images ever – note that the little man is carrying and protecting a bundle called "thrift."

Subjects: Thrift Collection, Cooperatives, Credit unions

More by: Joseph Stern

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